Eventmetrics will help you identify and better understand your audience. Our work will focus on two primary categories of information.

- Demographic research refers to gathering audience attributes such as age, gender, marital status, annual income, ethnicity and the like.

- Psychographic research focuses on gathering data on audience attitudes, values, beliefs and primary drivers.

Within these two categories, we gather both quantitative and qualitative data/feedback. Our findings will help you better understand your relationship with your customers, what motivates them and the challenges they're facing. We will uncover what influences their decisions and behaviour as well as the best ways to communicate with them.

Eventmetrics audience research will help you better understand:

1. How your audience thinks, what they care about, want and need

2. What and who motivate their decisions and influence their behaviour

3. Best methods for communicating with your audience and how they best consume information

4. Prefered audience experience

These findings and more will directly educate your improvement strategy, uplifting your programming and promotion and realigning your operations.

We collect data using methodology best suited to your audience.

Some of our more common methods include:

- On-site Surveys

- Short-term Follow Up Surveys

- In-Depth Interviews

- Focus Groups

- Broad Scale Community Canvasing

- Kiosk Surveys and Insight Boxes

- Gamification and Activation Models

- User Experience Monitoring

- Mystery Shoppers

These techniques and more provide us with the data we need to coduct a full-fledged analysis to provide you with crucial insights and recommendations.

While Eventmetrics does leverage digital technology to conduct research, our model focuses exclusively offline, on real people, in physical spaces. We will integrate with your online research and often use online data from secondary sources to support our findings.

Yes. In some cases we will only gather data on-site, however more than often our research will continue beyond the event dates and outside of the physical space. In some cases we will begin our research prior to your first date.

Yes. Select services are available in all English language countries.

For events taking place within North America, we require at least 5 days notice from the first day of the event for our standard services. For events taking place overseas, please inquire at least 3 weeks in advance of your event. For campaigns that include audience surveying solely, we require only 5 days regardless of territory.

For larger research campaigns that may require tailored services, please provide as much lead time as possible. A minimum of 3 weeks is required to adequately plan, prepare and engage any third-party providers.

No. Eventmetrics will provide all necessary equipment and human resources in order to successfully complete your campaign. With this in mind, requirements such as hired staffing, tenting and tables and other site infrastructure requirements will be billed at cost - as such, you may choose to provide staff, volunteers and infrastructure. Additional costs such as data fees and long distance fees are included in your fee. Please note that many of Eventmetrics services require access to a reliable power source.

Equipment provided by Eventmetrics may include:

-Tablets (Various Brands and Types)

-Surface Computers and Advanced Displays

-Kiosk Displays and Terminals (Various Brands and Types)

-Studio Audio recording equipment (Microphones, Stands, Computers, Audio Intergace, etc)

-Field audio recording equipment (Microphones, recorders, transmitters, etc)

Eventmetrics will often assist with or coordinate the construction of displays and activations. Ask us about how we can integrate data collection into your site planning!

All Eventmetrics services are permission based and audience/respondent involvement is entirely voluntary. Customer service is also a priority. All Eventmetrics team members are trained in multiple accessibility and disability customer service programs.

With regards to personal privacy and data security, Eventmetrics takes an entirely anonymous approach to data collection and analysis. Unless otherwise instructed by the client, we will not request contact information or any data that may compromise personal security. For services such as Focus Groups or In-Depth Interviews, respondents provide Eventmetrics with their contact information and few personal details to verify their involvement. This data is delivered only delivered to the client unless otherwise instructed by the respondent.

Our data is hosted on private servers both on-site and in the cloud. All data is accessed through multi-factor authentication. Unless requested, data is not stored indefinitely and is destroyed using industry standard methods for sensitive data disposal. Disposal periods are on a case-by-case basis.

Absolutely.

In fact, many of our clients choose this approach as it offers a more affordable solution - especially for smaller events and brands. In some cases, Eventmetrics will make available for rent the equipment necessary for you to facilitate your campaign.

Our DIY option is simple:

1. We work together to develop your campaign strategy.

2. You are provided with a comprehensive training package, best practices on data collection (tailored to your needs) as well as instructions on how to forward data to our team.

3. Once your raw data has been received, Eventmetrics will generate complete reporting on your findings, recommendations, presentations and more.

At the onset of your campaign, you will be provided with both a Campaign Agreement as well as a Non-Disclosure Agreement protecting your business and the confidentiality of your proprietary information. Eventmetrics will never publish information that identifies your business without written consent.

Eventmetrics does occasionally use findings to provide Governmental and Non-Governmental organizations with general insights to improve their understanding of trends in consumer behaviour, tourism, economic impacts and more. Your information may contribute to these reports however will never identify your event unless we have been provided with your written consent.

Eventmetrics typically accepts a 25% deposit to confirm your service. If you’re forced to cancel your event in entirety due to unforeseen circumstances, Eventmetrics will provide a full refund on your deposit (less any direct fees incurred to date), no questions asked. This cancellation policy applies up to the day-of your event.

Please note that if you cancel your Eventmetrics service due to any other reasons outside of a complete event cancellation, your deposit will not be refunded and any expenses incurred to date will be payable.

Our full-service models are only available for English speaking events. With this in mind, if you operate an event that attracts a non-English speaking crowd but have a team leader who is fluent in English, we can work together.

Currently, our available services for non-English speaking events includes:

1. On-site and DIY Surveys

2. On-Site and DIY Kiosk Surveys

Get in touch with us to find out more.

Accessible events create audience experiences that enable everyone to participate fully in without barriers. As a representative of your brand, it is our responsibility to be trained and prepared as customer service representatives, engaging your diverse audience.

Eventmetrics leadership have received training from organizations such as Accessibility Ontario, Alzheimer Society of Canada, Canadian Association of the Deaf and CNIB. Some of our immediate accomodations include:

1. Mandatory accessibility training and instruction for staff and volunteers

2. ASL trained staff available upon request (fees may apply)

3. WCAG2.0 compatible reports (upon request)

4. Eventmetrics Accessible Customer Service manual provided with all DIY projects.

Let's work together to ensure our campaign is inclusive and accomodating.

Secondary research sources are an important part of our analytics process. Often providing benchmarks or context to our primary data, Eventmetrics uses data available to the public as well as for purchase/subscription.

Learn more about the Secondary Research sources does Eventmetrics recommends for conducting your own audience research and analysis.

Eventmetrics is not certified by the Canadian Research Insights Council and does not maintain any similar international certifications. This is largely due to the nature of our work and our greater focus on Event related data collection.

With this in mind, Eventmetrics abides by the ICC/ESOMAR International Code on Market, Opinion, Social Research and Data Analytics.

You can find out more information about the ICC/ESOMAR here

No way! These types of events are more common but we are available to work with audiences of any type or size, in a gated or non-gated context. This includes larger community research for municipalities and regions. "Eventmetrics" refers not only to physical events but any audience occurance of importance!